Southwest Baptist University announced today the hiring of Lindenwood’s football assistant head coach and offensive coordinator Craig Schuler. He was introduced as the 8th head football coach today at 4:00 p.m. at the Jane and Ken Meyer Wellness Center.
“I am thrilled that Craig Schuler will be our next football coach,” SBU Director of Athletics Mike Pitts commented. “He has impressed us with his ability to recruit quality student-athletes. As the architect of Lindenwood’s offense last season, Coach Schuler averaged more than 32 points per game against MIAA schools in Lindenwood’s first year in our conference. But even more important than what happens on the field – Coach Schuler has the kind of character that will influence more than 100+ young men to be leaders and examples in the classroom, in our local churches, and in the community. Under Coach Schuler’s leadership – our student-athletes will be in a great place where they can grow in all of life’s most important ways."
Craig Schuler will be entering his 25th year as a football coach, and his 23rd year at the collegiate level. He is married to Alison Schuler and they have two daughters: Katie and Nikki. "I am very excited for the opportunity,” Schuler said about joining the school. “I have been looking for somewhere like SBU in terms of the community and how it is a faith based institution. The challenge is to see if what we accomplished at Lindenwood can be translated to SBU, in regards to what we do with the kids and the way we try and develop them on and off of the field. I feel this is going to be a great fit.”
"Coach Schuler brings a wealth of experience to SBU. During his 9 years at Lindenwood, he has been an integral part of a very successful program which won 8 games during their first year in the powerful MIAA. Coach Schuler was impressive during the multiple interviews on the SBU campus. He is passionate about football and building Christian character in young men. He is committed to discipline both on and off the field. We are excited that Coach Schuler is joining the SBU family,” said SBU President, Dr. C. Pat Taylor.
Schuler completed his ninth year as an assistant head coach and offensive coordinator at Lindenwood this past season where he also served as recruiting coordinator. Schuler led one of the most prolific offenses in the nation during his tenure at Lindenwood, including averaging 45 points per game since the beginning of the 2009 season (45-game stretch). In 2010 Schuler’s offense averaged a national record 8.94 yards per snap, and helped claim Lindenwood’s first ever HAAC championships in 2004, 2007, and 2009.
Before joining the Lindenwood football staff, Schuler spent time coaching at both the collegiate and high schools levels. Schuler started his coaching career at Benedictine College where he spent time as the offensive coordinator, assistant head coach, recruiting coordinator, and sports information director from 1989-2000. Sculer became the head football coach at Bishop Alemany High School from 2000-2001 before moving to Avila University where he coached for two years (2001-2003), helping jump-start the Avila football program. Coach Schuler’s final stop prior to Lindenwood was an assistant head coach/defensive coordinator position for one year at Wayne County High School in Georgia from 2003-2004.
Schuler attended Benedictine College where he earned his undergraduate degree in journalism. Schuler then continued his education by earning a master’s degree in Athletic Administration from the University of Kansas School of Education.
What Others are Saying About Craig Schuler
“Coach Schuler brings great energy and a plan to win. His passion for student athletes will not only enhance the football team, but also produce great people for the game of life. I wish him nothing but the best.”
-Dave Steckel, University of Missouri Associate Head Football Coach/Defensive Coordinator
“Craig has dedicated his professional career to continued improvement and experience both at the collegiate and high school levels. We look forward to seeing the success he will have at Southwest Baptist and in the MIAA.”
-Larry Wilcox, Benedictine College Head Football Coach
“Craig has been a very loyal assistant to Coach Ross and to Lindenwood. He had a lot to do with the revitalization of Lindenwood’s football program when Coach Ross came to Lindenwood. One thing that stands out to me is his consistency. I always knew what to expect from Craig and I could always count on him. I know the same characteristics will show up at SBU and he will be a very dedicated and loyal coach to SBU.”
-John Creer, Lindenwood Director of Athletics